During the next session, we will be discussing the challenges of Porsche Canada and its social media strategy. Prepare the case trying to understand these challenges and evaluate Porsche North America social media properties and content. You will have to follow Porsche on social media, YouTube, Instagram, Facebook in particular. Try to understand the role of each medium. Watch the YouTube video below to have an insight into Canadian Winter Driving experience.
In the coming days, we will be discussing the role played by online communities in luxury brand strategies, illustrated by the launch of the Porsche Cayenne SUV. Be prepared to discuss: Explain what makes Porsche an iconic brand. Does Cayenne fit with Porsche identity? What role did online communities play in Porsche strategy regarding Cayenne ?