EDHEC students in Msc Marketing and Apprentissage were invited to LVMH Journées Particulières on May 20th. A privileged journey in the Ateliers Louis Vuitton in Asnières and The House of Dior avenue Montaigne.
Discover the Best Of video posted by LVMH on YouTube:
During the Holiday Season in Paris, do not miss the Louis Vuitton exhibition in Grand Palais and learn about the French art of traveling. The journey starts in the first room with a trunk inventoried in the 1906 reference catalogue. The elements which have become iconic were already featured: ribbon tufting, canvas and locks. Louis Vuitton’s innovations follow the evolution of travel, the rise of yachting, the invention of automobile, the aviation odyssey, and the improved comfort of trains. In the last room, craftsmen demonstrate Louis Vuitton’s savoir-faire and attention to details. The experience is enhanced if you travel with the exhibition mobile app. If you want to learn what is luxury, a must-go.