EDHEC comments Luxe Pack Monaco 2015 innovations

BBA EDHEC at Luxe pack Monaco, 2015
BBA EDHEC at Luxe pack Monaco, 2015

 

On October 22nd, BBA Edhec 4th year students in Luxury track were welcomed at LUXE PACK Monaco. Students’ selection of the most impressive packaging innovations is attached to this post.

Luxe Pack Trends Observer. Visitors were introduced to the latest trends in luxury packaging, The Empire of Genres, Artisan Manifesto, XXL Branding,  thanks to showcases illustrating these trends (picture below). In the afternoon, students attended a conference by Simon Tye (Executive Research Director at Consumer Research Group) “Asian consumer in 2025: Anticipate dramatic consumer changes and rethink your strategy”.

Interaction between packaging and the point of sale. The creation of immersive experiences in the store, thanks to connected packaging, was among the most interesting topics discussed during Friday’s roundtable. Panelists discussed the possibilities offered by kinetic installations such as Hibiki whisky interactive glass and Mischer’Traxler’s interactive curiosity cloud for Perrier Jouët. Both brands propose a customer experience blending tradition and innovation.

Thank you to Marie-Catherine Mars, Professor of Marketing at Edhec for organizing the visit. And thank you BBA Edhec for your involvement!

Luxe Pack Trends Observer, Monaco, 2015
Luxe Pack Trends Observer, Monaco, 2015

Students’ favorite Responsible Luxury Initiatives

As discussed in class, the luxury industry faces many challenges in being socially and environmentally responsible. Yet, many brands are engaged in initiatives which contribute to the welfare of society; they remain silent on their engagement. Deep luxury lies in discretion. Shade lights on brand initiatives you judge authentic, legitimate and impactful, true to the brand heritage.