Kokomo Ailand at Monaco Yacht Show, What else?

Every year since 1991, the Monaco Yacht Show is the occasion to visit around 100 of the most fabulous super yachts ever built in the world. The event is sponsored by Ulysse Nardin, Swiss watch manufacturers since 1846. Among the exhibitors this year, several brands of fine cristal such as Lalique and Baccarat. The ultimate luxury is portrayed on Baccarat’s advertisement below: a table dressed in cristal, on a yacht navigating safely on the sea…

Or else… Kokomo Ailand, the first mobile private island was released at MYS by MIGALOO PRIVATE SUBMERSIBLE YACHTS. Watch the Youtube video embedded below.

Source: MC Cervellon, Fabulous Yachts at MYS,
Source: MC Cervellon, Fabulous Yachts at MYS
Source: MC Cervellon, Ulysse Nardin at Monaco Yacht Show
Source: MC Cervellon, Ulysse Nardin at Monaco Yacht Show
Source: MC Cervellon, Baccarat at MYS
Source: MC Cervellon, Baccarat at MYS


Heritage Days with Maison Boucheron and Printemps Haussmann

To those students in Paris on September 19th and 20th, two interesting visits in the context of the French Journées du Patrimoine (among hundreds of historic places which open their doors during the week-end):

Maison Boucheron will present its heritage dating back 1858 and the Art of Haute Joaillerie in its boutique on Place Vendôme . Register at 01 42 44 40 30.

Printemps Haussmann proposes a guided tour of its rich architectural heritage, including places not opened to the public, a unique occasion to discover the history of French department stores . Register at 01 82 42 50 00.



Louis Vuitton Island Singapore

On May 5th 2015, EDHEC students enrolled in Msc Global Business (Singapore track) were warmly welcomed by Louis Vuitton ambassadors at Marina Bay Sands. Louis Vuitton Island Singapore is the 12th Louis Vuitton Maison opened in the world and the first in Asia. It offers an immersive experience into Louis Vuitton art of travelling, rooted in Louis Vuitton heritage, with a nautical inspiration. The building, by architect Moshe Safdie, seems floating on the water. The interior design by Peter Marino makes constant references to yachting. Students got a guided tour of the flagship, with detailed explanations on the orchestration of the luxury experience.

Based on the set of pictures shown in class and/or based on documents searched on internet, think about the translation of Louis Vuitton brand identity into the boutique design and layout.

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Many thanks to Sylvie Jean, Director of EDHEC Msc Global Business and to Hendra Zen and Jonathan Jong, Store Managers at Louis Vuitton Singapore, for making this incredible experience possible.