Ruinart and Van Cleef & Arpels on Digital Luxury

Very interesting to contrast the world of jewelry and wine and spirits in their digital strategies. Great presentation and discussion between BBA 4th year students and Aurélie Doré (International Digital Manager, Ruinart), Marine Baudin (International Omnichannel Manager, Van Cleef & Arpels) and Laetitia Mathon (Social Media Project Manager, Van Cleef & Arpels). Thank you to help us understand the digital strategies of your Maisons.