EDHEC Master Class: MMPJ on Brand Ambassadors

On March 23rd on Lille campus, Quentin Meurisse, ‎Global Market Activation Director at Martell Mumm Perrier-Jouët (Pernod Ricard) and Nicolas Benadon, ‎Asia Regional Manager – Martell Cognac gave a passionate talk on the role of Brand Ambassador in Wine and Spirits. This talk was illustrated in the field by Blandine Cochard, Martell Brand Ambassador in Singapore on April 21st. A cross-cultural comparison of Cognac consumption patterns in Heritage countries and in Asia.

Have a look at Martell Cognac channel and be responsible! Connaisseurs drink with moderation.