EDHEC represents France at L’Oreal Brandstorm International Finals 2016

On June 30th, Edhec was representing France in the International Finals of L’Oreal Brandstorm. This year 15000 students from 57 countries were competing in this prestigious business game. Maurane Vallée, Marie Mazurkiewicz and Jérémy Barouin (Msc Marketing Management) had been selected by L’Oreal to represent France during the French finals organized in April. “The jury commended the strategic outlook of their project and the relevant use of existing social media platforms to recruit Millenials to La Roche-Posay brand ” says their professor of marketing Marie-Cécile Cervellon. We congratulate team Poland which finally won the international finals!

EDHEC winning French finals of L’Oreal Brandstorm

On April 29th, Edhec Business School won the French finals of L’Oréal Brandstorm, over the major French Business Schools partners to L’Oréal. Maurane Vallée, Marie Mazurkiewicz and Jérémy Barouin (Edhec Msc Marketing 2016), coached by their professor of marketing Marie-Cécile Cervellon, will be representing France in the International Finals on June 30th. They will join teams from 57 other countries with one objective: helping La Roche-Posay attract and recruit millennials to the brand.

L’Oréal Brandstorm is a major International Business Competition organized by L’Oréal since 1992. This year, were competing against Edhec: Hec, Essec, Escp, EM Lyon, Audencia, Neoma, Science Po, Dauphine, Centrale Lyon, Agro ParisTech and the Wild card (Skema).