Report: Luxury & Influencers

Fashion and Beauty Monitor 2017 investigated among professionals how the luxury sector embraces Influencer Marketing. Among the many interesting findings: “59% of luxury brands are spending less than 10% of their marketing budget on influencers but spends are on the rise” and “73% say maintaining exclusivity and aspiration on social media is their biggest challenge”.

Read the report: https://econsultancy.com/reports/the-new-face-of-luxury-maintaining-exclusivity-in-the-world-of-social-influence/

 

The Blonde Salad business

In November, we will be discussing the emergence of blogs in the luxury communication arsenal. Explain the phenomenon The Blonde Salad. Identify the opportunities and risks of these blogs for luxury brands. What make luxury blogs complementary to other digital communication tools?

Watch the CBS news on Chiara Ferragni business as well as the Youtube interview embedded below.

http://www.cbsnews.com/news/chiara-ferragni-fashion-blogger-became-8-million-dollar-business/