EDHEC at LVMH Journées Particulières

EDHEC students in Msc Marketing and Apprentissage were invited to LVMH Journées Particulières on May 20th. A privileged journey in the Ateliers Louis Vuitton in Asnières and The House of Dior avenue Montaigne.

Discover the Best Of video posted by LVMH on YouTube:

Christian Dior and French contribution to Haute Couture

In 1957, when Christian Dior died at age 52, the fashion world was chocked. Observers were wondering if Paris would remain the capital of High Fashion and if the Christian Dior house would survive its iconic founder and designer. 60 years ahead, we will analyze what makes Christian Dior and Paris forward in fashion.

In order to feed our discussion, read the case and answer the following questions:

  1. Identify how Christian Dior legacy is still pervasive in Christian Dior DNA
  2. Explain how Christian Dior global development managed to elevate the brand image overseas

You might find useful to watch several videos, particularly on the history of Dior: