Students’ favorite digital luxury initiative

Year after year, we discover that the most hesitant luxury brands embrace digital channels. They lead digital innovations in physical stores, through their e-boutiques or their mobile applications. The challenge, then, is to be heart selling without being perceived hard selling.  Shade lights on luxury brands initiatives which, in your opinion, contribute to the brand dream value.

Featured picture: 3D immersive experience in Club Med Champs Elysées