Report: Luxury & Influencers

Fashion and Beauty Monitor 2017 investigated among professionals how the luxury sector embraces Influencer Marketing. Among the many interesting findings: “59% of luxury brands are spending less than 10% of their marketing budget on influencers but spends are on the rise” and “73% say maintaining exclusivity and aspiration on social media is their biggest challenge”.

Read the report: https://econsultancy.com/reports/the-new-face-of-luxury-maintaining-exclusivity-in-the-world-of-social-influence/

 

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