You are passionate about a luxury sector? Have a parti-pris. Create an educational blog and share your passion! Your students’ blogs have to be uploaded before the end of the month. Make sure you use your own pictures or pictures labeled for reuse. Becareful this should not be a lifestyle blog or a diary on your enjoyable life at EDHEC… Readers should find information, and learn, on the sector of your choice.
You will have to defend your blog in front of your peers. In class, present your marketing strategy: your blog audience? benchmark? blog positioning? what content? why would brands be interested in collaborating with your blog? how will you communicate on your blog? Show what you learnt from studying the Harvard case on “The Blonde Salad” Chiara Ferragni blog.
To brands and institutions, these blogs are designed by students as a pedagogical exercise. If you notice copyright infringement and unfair use of pictures, please contact me and we will take actions.