La Vallée Village Christmas

Value Retail Luxury Experience

In 2019, the off price channel continues to outperform in the luxury sector, making it attractive for a certain number of brands. Read Value Retail case and reflect on the interest and potential risk for brands to be present in these outlets. Describe Value Retail experience in Europe (Bicester Village UK, La Vallée Village France, Las Rozas Spain for instance). Should VR adapt the experience to be successful in China?

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