The Blonde Salad business

In November, we will be discussing the emergence of blogs in the luxury communication arsenal. Explain the phenomenon The Blonde Salad. Identify the opportunities and risks of these blogs for luxury brands. What make luxury blogs complementary to other digital communication tools?

Watch the CBS news on Chiara Ferragni business as well as the Youtube interview embedded below.

http://www.cbsnews.com/news/chiara-ferragni-fashion-blogger-became-8-million-dollar-business/

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