Tajness, you can feel it with your eyes closed

Welcome back to school :). We will be starting the academic year discussing Palaces and exceptional vacations… first case…Taj.  Let’s have a dream…

First, visit www.tajhotels.com and watch the video “Tajness (Youtube link below). You can feel it your eyes closed”. Describe Tajness as a luxury experience and explain how this experience is orchestrated. Refer to my slides “A Model of Customer Experience”.

Second, read the case story and reflect on the benefits and risks of Taj brand extension strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *