In the coming days, we will be discussing the role played by online communities in luxury brand strategies, illustrated by the launch of the Porsche Cayenne SUV. Be prepared to discuss: Explain what makes Porsche an iconic brand. Does Cayenne fit with Porsche identity? What role did online communities play in Porsche strategy regarding Cayenne ?
In order to discuss the case, visit www.Rennlist.com and www.porsche.com; Also, watch the 2015 commercial for Porsche Cayenne Turbo S embedded below: