The strategic role of Porsche online communities

In the coming days, we will be discussing the role played by online communities in luxury brand strategies, illustrated by the launch of the Porsche Cayenne SUV. Be prepared to discuss: Explain what makes Porsche an iconic brand. Does Cayenne fit with Porsche identity? What role did online communities play in Porsche strategy regarding Cayenne ?

In order to discuss the case, visit www.Rennlist.com and www.porsche.com; Also, watch the 2015 commercial for Porsche Cayenne Turbo S embedded below:

 

 

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