Omni-channel strategy at Tiffany&Co

During the next session, we will be discussing the benefits and pitfalls of luxury brands embracing an omni-channel strategy. Read the case Tiffany; based on the case and your experience with brands successful in omni-channel marketing, identify the brand touch-points against different stages in the Customer journey. What could be the different actions that Tiffany can undertake to propose a luxury experience to its customers? What are the challenges regarding store operations and customer service?

You might find useful to go to Tiffany&Co channel on YouTube:

https://www.youtube.com/channel/UCfKBHHIxsR-MrgytQOS9tbw

 

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