Next session, we will be discussing those new business models flourishing in the luxury sector, in particular second-hand luxury and luxury for rent.
Read Vestiaire Collective and Armarium cases. Describe the business models: how is value created through these platforms? Conduct a SWOT analysis of both brands. Describe the client profile. What are the competitive advantages of VC and Armarium (ie. study briefly the competitive landscape). What future do you foresee to both models?
You might find interesting reading chapters of the book Vintage Luxury Fashion: Exploring the rise of the Second-Hand Clothing Trade (2018), Palgrave: London, UK. I co-autored two chapters: Chapter 6 “Emotional and narrative accounts of second-hand Luxury Fashion purchases” and Chapter 12 “Vintage Fashion: A cross-cultural perspective”. Also interesting regarding second-hand luxury, two posts on my blog: 2017 Trends, Second Hand Luxury and Christie’s on Luxury handbags as an Investment (Feb 24, 2016 based on a conference by Christie’s, really interesting on the value of Hermes vintage bags). In addition please watch Sebastien Favre CEO of Vestiaire Collective on Youtube.