Kering cares for digital customers

On October 14th, we will be discussing the Kering group digital strategy. Read the case and be prepared for discussion: What are the challenges faced by luxury brands when they engage in e-commerce activities? Evaluate the advantages and disadvantages of the different business models of e-commerce, including the most recent ones.

You will find interesting this link about the Kering Digital Academy at:

Watch the Youtube video featuring Federico Barbieri, Kering Digital and Ebusiness manager:

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