ITC is an Indian hotel chain that successfully implemented processes to become more sustainable. It succeeded in being awarded the LEED (Leadership in Energy and Environmental Design) Platinum ratings to several of its properties, becoming “the greenest hotel chain in the world”. Read the case ITC Hotels (ISB, 2013), watch youtube videos introducing you to the ITC experience; then prepare for our discussion:
- What are the elements at ITC that unite Responsible with Luxury?
- How could we improve the concept of Sustainable Luxury Hotels at ITC, provide illustrations drawn from other chains/countries?