Hermès is one of those brands that is part of our (French) collective culture. Read the document I shared with you and answer to the following questions:
- Explain P.Thomas (2011) quote “Hermès’ performance has been driven by strategic consistency since 1837”. Highlight the elements of this strategy.
- Many firms operating in the luxury sector, such as Hermès have been family-owned businesses across generations. Identify reasons why family-ownership was dominant until recently.
- Explore Hermès digital initiatives and explain how this brand manages to be appealing to your generation without alienating the others.
- Explain the reasons behind Shang Xia’s introduction
It is important that you would visit the site Les Ailes d’Hermès and watch the playlist on Hermès contemporary artisan since 1837.