Chanel cruise backstage with Edhec Master students

In Fall 1919, Gabrielle Chanel presented for first time a collection, destined to yatching, resorts and sunny destinations.

Gabrielle loved yatching with Duc of Westminster. In 1929, she accosted at Roquebrune-Cap-Martin and settled a house there: La Pausa. In 1983, Lagerfeld revived cruise collections, the incarnation of travelling, real or imaginary.

Edhec Master students had the unique opportunity to visit the 148-metre-long replica boat installed at the Grand Palais for the Chanel Cruise Collection 2018-2019, named La Pausa after Chanel’s villa on the French Riviera. The boat took a month to install inside the Grand Palais and it will be “recycled, upcycled or repurposed” along the words of Chanel managers. It was the stage for the revival of the Chanel of a Breton stripe-wearing Coco on holiday.

Inside LVMH: Creating the luxury experience of tomorrow

Sarah Femenia and Manon Petillon (on the picture) and Laetitia Rocca (Msc Marketing students) represented Edhec during the finals of InsideLVMH program. Amazing experience for students. Imagine the luxury experience of tomorrow! Sarah and Manon presented in front of a team of LVMH managers, including Alexandre Arnault. Great job Edhec!!! You did not win but you made an impact!