EDHEC rewards the French Savoir-Faire at Luxe Partenaires Awards 2016

The Luxe Partenaires Awards ceremony took place on July 12th night in the Aero-Club de France salons.  Comité Joséphine received an award for its contribution in protecting the French Savoir-Faire through rare and exceptional perfumes. HIKITAG received the ABC-Luxe award for digital innovation in the luxury sector. Among many luxury brands deserving an award this year, Maison Jaeger-Lecoultre received a special prize for its iconism and ability to reinvent itself.

On the picture below (from left to right), Marie Huet (Parfums d’Orsay, Comité Joséphine), Marie-Cécile Cervellon (Edhec) and the Master of Ceremony Bettina Frohlich (Luxe Partenaires).

Luxe Partenaires Awards 2016 with Marie Huet

 

 

 

 

 

 

 

If you want to know more about Luxe Partenaires, first Business Network of Professionals in the Luxury Sector:

http://www.luxe-partenaires.com

If you want to know more on Comité Joséphine actions, read on ABC-Luxe the article:

http://www.abc-luxe.com/actus/culture-events/article/le-comite-josephine-dedie-aux-maisons-francaises-de-parfums-rares

I recommand you would discover Maison Jaeger-Lecoultre savoir-faire through this video on YouTube:

EDHEC represents France at L’Oreal Brandstorm International Finals 2016

On June 30th, Edhec was representing France in the International Finals of L’Oreal Brandstorm. This year 15000 students from 57 countries were competing in this prestigious business game. Maurane Vallée, Marie Mazurkiewicz and Jérémy Barouin (Msc Marketing Management) had been selected by L’Oreal to represent France during the French finals organized in April. “The jury commended the strategic outlook of their project and the relevant use of existing social media platforms to recruit Millenials to La Roche-Posay brand ” says their professor of marketing Marie-Cécile Cervellon. We congratulate team Poland which finally won the international finals!