On May 5th 2015, EDHEC students enrolled in Msc Global Business (Singapore track) were warmly welcomed by Louis Vuitton ambassadors at Marina Bay Sands. Louis Vuitton Island Singapore is the 12th Louis Vuitton Maison opened in the world and the first in Asia. It offers an immersive experience into Louis Vuitton art of travelling, rooted in Louis Vuitton heritage, with a nautical inspiration. The building, by architect Moshe Safdie, seems floating on the water. The interior design by Peter Marino makes constant references to yachting. Students got a guided tour of the flagship, with detailed explanations on the orchestration of the luxury experience.
Based on the set of pictures shown in class and/or based on documents searched on internet, think about the translation of Louis Vuitton brand identity into the boutique design and layout.
Many thanks to Sylvie Jean, Director of EDHEC Msc Global Business and to Hendra Zen and Jonathan Jong, Store Managers at Louis Vuitton Singapore, for making this incredible experience possible.