Welcome to LYTE, the first Edublog on Luxury Marketing, Retail and Digital

Every year, hundreds of students at EDHEC Business School choose courses in luxury marketing and luxury retail management at BBA, MBA, Master1, Msc Marketing and Msc Global Business levels. This choice is motivated by their passion and their dream to have a successful career in this industry. Their aspirations are shared by countless students around the world.

I have been a professor and researcher specialized in the luxury sector since 2004. I am convinced students learn luxury management as much in class as out in the field, by being curious and open to the luxury world and constructively reflecting upon the information they learn. This blog is meant to continue the discussion started with my former students in luxury courses at IUM (Principality of Monaco), to build constructive discussions with current students at EDHEC Business School (Paris, Lille, Nice, London and Singapore), and to initiate informal exchanges with future students from all over the world.

Students, managers, researchers, feel free to contribute to LYTE, in a respectful way. And enjoy learning for life!

Marie-Cécile Cervellon, PhD


Please contact me at luxurytalentseducation@gmail.com.

If you want to know more about the luxury sector, go directly to my posts. On mobile phones, click on the square located at the top right corner of this page. Thank you for visiting!

Monaco, May 2015